About Us

Loupe is a luxe jewelry brand founded in Pakistan by Saniya Asif, a young entrepreneur who wanted to create a brand of high quality yet affordable jewelry. She started her small business with nothing but her passion for building amazing customer relations and her love for fashion. She taught herself the ins and outs of being a business owner and just like that, she established Loupe. 

At LOUPE, understated stacking is at our core. We are refining the essence of luxury by stripping it down to basics. These are the building blocks of an effortless look.

Our vision

Our vision is to bring contemporary designed jewelry and make it accessible to everyone. We want everyone to start building their wardrobe around jewelry season after season.


Loupe is a certified online business and we guarantee you quality products as well as amazing service.
Care Instructions For Loupe Jewelry: For best and longest wear, taking off jewelry in water is
recommended and advised. Keep in a dry place, away from lotion, perfumes, etc. When our jewelry is taken care of properly, it can last for years.
Please read carefully, we are not responsible for any damages due to inadequate care.